Friday, January 19, 2007

Word study for ESPN

"Live" does not mean showing an hours-old match while actual tennis is being played.

Neithe does "live" mean showing the beginning of a match when we have just followed half of it online on our electronic scoreboards.

"Live" means "live." "Contemporaneous." "While it's happening."

Stop lying in your promotions.


Post a Comment

<< Home