Saturday, February 25, 2006

Get the little lady a refrigerator

A-1 Appliances has been running a commercial that is so 1950's sexist, it boggles my mind. It's a Februray Valentine spot, in which a family--a husband, wife, and little girl--go to an A-1 store to take advantage of the sale. The voice-over lets us know that they are going to get a flat-screen television for the man, and then the woman and the little girl go and check out the kitchen appliances. So mommy and daugher can cook and clean while Dad relaxes and watch TV.

I remember a time when no one would dare put such a spot on the air.

There is some compensation, though--the wife gets a dozen roses from A-1.

1 Comments:

Oh, my yes! Because that's all the little woman really wants: Flowers. That, and jewelry.

I have noticed a huge increase in spots like that. It sickens me a great deal. They could not have pulled them off in the 90's. Shows you how incredibly backward our society is moving.

By Blogger Unknown, at 12:07 PM  

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