Tuesday, July 26, 2005

"If that makes me sound superficial, shallow and sexist--well yes, I'm a man. "

These are the words of film critic Richard Roeper, who is none too pleased with what he considers the "chunky" women in the new Dove "Campaign for Real Beauty." Roeper wants billboards with "fantasy babes" on them.

As Ms. Musings points out, a really disturbing aspect of Roeper's comment is that he is saying that it is acceptable to be sexist. Well, as a matter of fact, it is. But it's still sickening to hear someone brag about it.


Actually, he's saying more than that. He is saying that it is impossible for any man not to be superficial, shallow and sexist.

I don't even think it is necessarilly all of these things to prefer to see "fantasy babes" in advertising. Perhaps this explains the kind of women in beer, car, tools, etc..advertising directed at men. Yeah, I'd say the advertising industry gets that.

Dove's market is women, some of whom might like to see the women more like real women and the males can be the "fantasy". This takes care of the sexist part, and do we always have to be deep, and substantial - even with the advertising?

By Anonymous Jane, at 12:24 PM  

I've always perceived Roeper as gay, so I'm not surprised he feels he has to hide it by doing the macho thing (in his mind) and objectifying women.

His apology was even more insulting: he explained he used the term, "chunky" because it sounded funnier than "regular sized."

Unfortunately, as you say, this is very acceptable in our society.

There are really great comments from men and women about this over at Pandagon, by the way. Amanda wrote about it, too. I will go check out Ms. Musings!

By Blogger Helen Wheels, at 12:36 PM  

Jane, your question is a good one. Obviously, we do not, given that it is, after all, advertising, which is a superficial enterprise by nature.

I don't object to men enjoying the "fantasy babes" in ads; I do, however, object to the resulting culture of skinny-or-die that results from the ad campaigns. And yes, sexy men (well, supposedly--they all look insipid to me) are used to sell products to women, but I don't hear women saying unbearably crude things about them.

I found Roper's remarks stupid because the women in the ads aren't just "real"--they are far from unattractive. And because he seemed to be bragging about being superficial and sexist.

And I think Helen is very likely onto something.

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