Last week, FIFA president Sepp Blatter made the outrageous suggestion that women's soccer would attract more and better sponsors if the players wore tighter and skimpier shorts.

That someone in a position of authority would say something so blatantly offensive and sexist in the 21st Century is sad indeed. That there hasn't been a major uproar over it is even sadder.

Julie Foudy, co-captain of the U.S. national team, got it right. She said if Blatter really wanted to help women's soccer, he would focus on " increasing its support for the women's game by instituting another world championship for youth women, pushing federations around the world to support their women's programs, or giving prize money to teams in the Women's World Cup."

Blatter owes women soccer players--and all women--an apology. It took decades for women athletes to be accepted as athletes, and his remarks are ugly and misogynistic.

Foudy said it best: "We'll start wearing tighter shorts when he starts doing press conferences in his bathing suit."