Sunday, January 01, 2006

Weight Watchers commercial hits new low

The new Weight Watchers commercial is hideous in the way that it appeals to women's low self- esteem. A regular-looking woman is pretty much depicted as a loser, who is always trying to look better but failing until, of course, she finds Weight Watchers. The spot actually uses the word "fail" to describe the woman's attempts to lose weight. She is shown as a social outsider who cannot find anything to wear. The whole experience of watching it was pitiful.


Sad as this commentary is, even sadder is the success of the advertising. Apparently, as long as it takes you to the bank, it's okay to say anything to the American consumer. While I'm appalled by the tactic, I can't feign surprise. Madison Avenue keeps psychologists on staff for exactly that purpose-- finding the soft underbelly of the most vulnerable consumers and exploiting it to the tune of billions of dollars. I think it could be legitimately argued by the more cynical among us that:

capitalism = exploitation

By Anonymous broncobob, at 5:52 AM  

have you ever noticed that vast increase in "diets" and marketing of diet plans is positively correlated to the increase in obesity in this country?

By Blogger Ol Cranky, at 9:47 AM  

Right you are. The ad industry tells men they need more hair, teenagers they need more gadgets, and the elderly that they need specialized insurance plans.

But with women, it is not just the ad industry that is telling themm they are not good enough, not thin enough, not sexy enough, not feminine enough. It is their parents, their families, their communities, their churches, and their healthcare providers.

By Anonymous Diane, at 10:18 AM  

My above reply was to Bob's post, just so as not to confuse anyone.

I started it and came back and didn't know Ol Cranky had posted.

And yes, the increasing fatness of America is a real boon to the diet plan crowd.

By Anonymous Diane, at 10:20 AM  

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